Eyelash extensions are booming, the demand is growing unstoppable. If you are thinking about starting your own eyelash extension business, either as a sideline or as a supplementary service, there is a lot to consider. These 10 points will help you plan and implement your project.
1. Do I need a cosmetic education to become an eyelash stylist?
This is a question that is often asked. Usually the answer is “no”. In most regions it is not a legal requirement. To be sure, check with your local chamber of commerce beforehand.
Even if you have no experience in the beauty sector, learning how to do eyelash extensions is no problem. All you need is a little skill, some dexterity, creativity and the joy to create beautiful eyelashes.
Nevertheless, I advise you to get certified! You should take a course and pass an exam to become a certified eyelash stylist. Most clients expect this.
If there is no course in your area, you can choose a distance learning course. You can also get a certificate after passing the exam. There are many offers on the internet, but make sure you choose a reputable source and company. Once you are certified, you can apply for a licence in your state, if required.
2. What basic equipment do you need to be an eyelash stylist?
What equipment does a beginner who wants to apply eyelashes need? For your first exercises you can best start with a good starter kit for eyelash extensions or professional kit for eyelash stylists. With a ready-made kit you can save a lot of money compared to buying the products individually. Plus, you won’t forget anything important, because these well-designed kits with basic equipment contain all the necessary materials and tools you need as a beginner.
3. Practice lash application techniques
To be a good stylist, you need to invest time in your training and practice, practice, practice. It all starts with a course. If there are no courses in your area or you want to train yourself from home, you can access a wide range of teaching materials and YouTube tutorials. I taught myself how to glue lashes with the XXL Lashes learning DVD and the XXL Lashes training manual. It contains detailed explanations and lots of photos. On the video page you will also find many additional tips from professionals and experts on the subject of eyelash application.
4. Choose a name for your business and do your marketing
This may seem like a no-brainer, but it’s actually an important step in starting your own business. The name of your business should reflect the type of eyelash services you offer and be easy for your customers to remember. Then get business cards, which you should generously hand out and leave everywhere. They are the cheapest advertising medium and can be easily distributed everywhere. XXL Lashes offers you photo-printed business cards with your personal details and an eye-catching eye motif, as well as other promotional material such as flyers, salon folders or chic t-shirts for stylists. This way you can attract attention on a small budget.
5. Create a website and social media accounts
In this day and age, it is absolutely essential to have an online presence for your business. Also, set up social media accounts on platforms like Instagram and Facebook so that potential customers can learn more about your business and what you offer. Remember to take lots of photos of your work so that your customers get a picture of what you do. You can also list yourself in the salon finder through your supplier XXL Lashes so that you can be found when someone is looking for an eyelash stylist in your area.
6. Make sure you have enough stock
Before you start your business, you need to make sure you have all the materials you need such as different types of lashes (curls, diameters, lengths), consumables such as glue, cleanser, primer, sealer, pads, remover and more. It’s always better to be safe than sorry and better to have too much than too little. It is helpful to browse in a shop with a comprehensive range of products, where you can get everything from a single source and know that the products are coordinated with each other. It is also important that the products are in stock and can be delivered at short notice.
7. Find the right location
You have the choice of setting up in a shop, offering the service from home or visiting clients as a mobile stylist. A cooperation with a nail studio, beauty salon or hairdresser can also be very fruitful.
Especially in the beginning, when the order situation is not yet stable and busy, it is advisable to be as flexible as possible and to save costs.
8. Set your prices
One of the most important aspects of running a business is to price what you offer competitively and still make a profit. Therefore, find out what similar businesses in your area are charging and then find the right prices for your services.
9. Get legal and tax advice
Depending on the scope of your activity and the location of your business, there will be different tax and legal issues to be clarified. Be sure to talk to a lawyer and tax advisor about your plans so that you know your obligations as an entrepreneur from the start and avoid risks.
10. Get insured
Last but not least, don’t forget to insure yourself! Liability insurance should cover damages and protect you financially if something goes wrong with a service, e.g. if a client has an allergic reaction or her natural eyelashes are damaged.
Starting your own business is a big undertaking – but it can be incredibly rewarding! If you’re thinking about opening an eyelash extension business, make sure you’re well informed and prepared with these 10 steps. With a little planning (and a lot of hard work) you can make your dream of owning your own business a reality!